It’s been around a while in Steve Job’s keynote presentations, but with the new Mac OS X application “Front Row” it seems Apple has fully embraced an image treatment I’m calling “wet floor”. You’ll also see it used in the new video interface for iTunes 6. Want to do something like this yourself?

Here’s an Adobe Photoshop action set you can load in that will automagically create this effect for any image. We’ve included an action that works on black backgrounds and one that works on white backgrounds. Download WetFloor.zip here.

Some tips: Make sure your image and background color are a flat image in their own layer, not in the background layer. The margin underneath your image will be doubled to make the space between your image and the reflection, keep it slim. Have fun.

Want a little more direction? Watch me demo the photoshop action in this quicktime movie (zipped it’s 3.6 MB): Download.

Update: Someone who goes by “Cow” made a javascript effect that does the same thing, no need to open Photoshop.